Max Orlov, “You should always be in a mood. It demonstrates a TV presenter’s level of professionalism”

July 3, 2014 / 17:20
Max Orlov, “You should always be in a mood. It demonstrates a TV presenter’s level of professionalism”

For a radio station it is necessary to find its intended audience. It is a recipe for success – to define what a person is doing, what lifestyle, habits and tastes he has.  That is why many radio stations and TV channels address to the companies to hold specific audience analysis.

Maxim reminded the media forum participants that a journalist is a representative of his or her printed press, TV channel or a radio station. So, the journalist should follow an ethic code of conduct of the organization that is represented by him.

In order to attract the audience, it is necessary to influence its feelings and emotion. You can and you should keep audience on tenterhooks, but you also should be close to it.

For such an important media genre as an interview, it’s also important to make a contact with a talker. You need to make the conversation as comfortable for the person as it is possible, you should win his sympathy.

A lot of young journalists were interested how a TV presenter should behave with audience. Max Orlov told you should always be in a mood, in spite of any problems. First of all, it demonstrates a TV presenter’s level of professionalism.

Max told the participants about little tricks of a TV presenter which will help to look great. The first thing is the right clothes style that harmonizes with the image. Of course, any TV presenter should be deeply versed in the theme he describes on-camera. Such knowledge helps to show yourself. And, strange though it might sound, a good TV presenter should have an experience in mass media sphere.

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